CV Staale Nataas – April 2026

AI-centric developer and technologist with strong user-experience focus, solid business understanding and marketing operations experience. I solve problems through development, design, strategy, and automation – strongest when bridging technical implementation with user needs and business objectives.

Tools: LLMs, JavaScript, TypeScript, Node.js, Next.js, React, Sanity.io, pen & paper.

Professional experience:

Consultant at Nataas Digital Service, 2023 - present

Independent contract work. Clients include Babel AS, 36 Chambers (Berlin), OAM (Open Art Market), EvokedSet AS.

Main achievements:

• 2025: Product and tech-developer at AI-startup Guilted.
• 2025: Developing web-tool for consolidating tax treaties for law firm (ongoing)
• 2025: Implemented RAG (Retrieval-Augmented Generation) for legal AI-tech-startup
• 2024: Provided UX and front-end support during launch phase for blockchain-based openartmarket.com

Marketing Technology Expert at Oculos AS, Apr 2024 – Aug 2025

Market leader in marketing technology, customer journeys, loyalty programmes and CRM. Clients include: Telenor, BRUK HUE, Møller Bil, Thon Gruppen, OBOS, Nille, Egon. Joined as part of acquisition in 2024.

Main achievements:

• Growth (2024–2025): Developed full-funnel acquisition strategy, doubling database size. Represented BRUK HUE in ad partner meetings, built conversion-optimised landing pages, and implemented custom conversion tracking system.

• Product & Reporting (2023–2024): Acted as de facto product owner for brukhue.no, managed task flow with developers, expanded backend dashboard, and introduced granular acquisition metrics beyond single quarterly KPI.

• Compliance (2023–2024): Migrated BRUK HUE to GDPR-compliant CRM, aligned with Telenor’s platform. Designed data flows (WordPress/Dekode + API integrations) and implemented privacy/retention protocols with legal.

• 2025: Developed and deployed a method to filter out server-generated clicks, restoring accuracy of email click-through reporting, (correcting discrepancies of up to 50%).

• 2024-2025: Migrated websites to headless CMS (sanity.io).

• 2024: Designed, co-developed and launched interactive engagement app used at industry events, such as Loyalty Day, D-Conference.

• (2022)-2024: Developed and maintained a consent-management API bridging users and the client platform, adding missing capabilities; currently handles ~450k customer records.

Multiple roles at EvokedSet AS, 2012 – 2024

EvokedSet is a CRM, software and content marketing company. Clients include: Norwegian Airlines, Telenor, Hurtigruten, Eika-banken, Strawberry.

Main achievements:

• 2023: Implemented lead-gen strategy for WindSim. Integrating Hubspot, LinkedIn and client's website.
• 2022: Developed software tools for automated reporting, cutting time spent on reporting by > 60%.
• 2017-2022: Designed, built and operated a standalone web store for Telenor’s fiber rollout, generating customer orders exceeding 500M NOK in lifetime value.

• 2020: Developed automated link-checking tool for email campaigns, verifying all URLs against originals to prevent errors and link rot. 800% productivity increase compared to manual process.
• 2018-2019: Designed and implemented event-driven email drip campaigns and onboarding flows for Volvo dealership franchise Volmax via APIs. Built custom reporting dashboards through API connections.

• 2017: Developed lead-generating chatbot for gaming-oriented content site, link.no.

• 2016: Created software tool that automated HTML-email production for Norwegian Airlines, generating sales emails across European markets (100k per week at peak).

• 2014-2024: Designed, co-developed gamified engagement platform. Built email database for client from zero to 120k subscribers in less than ten years. Video-enabled quizes, personality tests and landing spaces.

• 2014-2016: Designed and launched gamified hiking experience for Morsø Muncipality, Denmark. Using QR-codes on signposts and GPS-verification for awarding in-game tokens.

• 2013-2014: Launched various campaign sites for Telenor, including Facebook and Instagram integration, voting-systems and user generated content.

• 2013: Designed and launched tablet-only sales website for Telenor. tablet.telenor.no.
• 2012: Co-developed m.telenor.no - Telenor's first mobile website.

Designer at Appaloosa AS, Mar 2011 – Oct 2011

Agency focused on app development and marketing. Clients include: Mack Brewery, Norlands.

• Produced websites, printed material, motion graphics and post-production video effects.

Independent contractor at Nataas Multimedia, 2004 – 2011,

Clients include Diesel, Kirk Originals, Joust Festival, EKT Ekeberg Rideskole, Asker Kunstskole

Main achievements:

• 2010: Diesel.no – created information site for press interactions
• 2008: Elegantly Waisted – launched online store for curated pre-owned clothing
• 2004-2011: Designed, developed and/or maintained ~35 websites for medium to small businesses, non-profits, institutions, bands and festivals in the UK, France and Norway. (~60% Wordpress, ~25% Flash)

Digital Designer & Multimedia Producer at Kirk Originals, 2006 – 2009

International luxury eyewear brand, headquartered in Brighton and Bordeaux.

Main achievements:

• 2007: Built and maintained interactive online catalogue with collection updates and 360° product viewer.

• 2006-2009: Produced animated shorts and promotional cartoon series (concept → animation, script, score, voice, production). Showcased at industry events like Silmo (Paris), Vision Expo (New York),
• 2006: Designed and maintained company's multimedia websites, composed company theme song.

Composer & Producer at Arphiola AS, 2003–2006

Content supplier for mobile phones.

Main achievements:

• 2004: Composed original ringtones pitched for pre-installation on Samsung handsets.
• 2004–2006: Managed ringtone catalogue/database aligned with major hit lists (US Billboard Top 20, UK Top 40).
• 2003–2006: Produced chart-aligned sound-alike ringtones and mobile graphics for international distribution.

Other Work & Early Career

• Digital effects & motion graphics designer for music videos, at feberfilm.no (2004)
• Photoshop course teacher, Verftet Mediaverksted (2003)
• Various roles in market research and customer support (UK and Norway, 1999-2007)
• Freelance web designer (London 1998-2002) – primarily small businesses and bands, some corporate clients
• Intern at Symbolon AS (1997) – Designed websites, contributed editorial content to lifestyle magazine Klubbland
• Founding member of metal band Cheese Cake Truck, 1994–2002

Education

• University of Bergen / Oslo (various courses of interest, no full degree)

  • Examen philosophicum (UiB)
  • Computer linguistics (UiB)
  • Programming and search strategies (UiB)
  • Predicate logic and sentence semantics (UiB)
  • General Psychology 101 (UiO)
  • Introduction to Developmental Psychology (UiO)
  • Philosophy of language (UiO)
  • History of philosophy (UiO)

• NLP (Neuro-Linguistic Programming): MetaResource, 2005

• Digital Design: Merkantilt Institutt, Bergen – 1997 (6-month course)

• Examen Artium: Bergen Private Gymnas, 1996

• Electronics & Computer Technology: Bergen Yrkesskole, 1993–1995

Contact

Staale Nataas, Grenseveien 23, NO-0575 Oslo,

Mobile: +47 97 51 52 62, E-mail: staalenataas@gmail.com